UTM tracking and custom parameters
Reviewed · QR Codes Unlimited
UTM parameters are labels added to a destination URL. Website analytics uses them to identify where a visit came from and which campaign it belongs to. Your destination website needs analytics installed. QR scan counts and website visits measure different events.
Source identifies the origin, medium identifies the channel and campaign identifies the promotion. The {{name}} placeholder uses each QR code’s name. Account UTM settings apply to codes with UTM tracking enabled. Changes affect future scans, including printed dynamic codes, but do not change past reports. An existing utm_campaign in the destination URL keeps its own tracking values.
Standalone dashboard
Open Links > Tracking for account UTM defaults. Enable UTM tracking in the individual code’s settings.
Shopify app
Open Settings > Links & tracking > UTM tracking. Shopify product codes also support {{sku}} and {{description}}. UTM tracking requires a paid plan.